Your personal purpose is the reason why you wake up and work hard every day. For the same logic your brand’s purpose is the reason why your brand exists. Your brand existence is the combination of your brand’s values, vision and mission. The purpose combines your ethos (your personal ethics) that suports your beliefs, your pathos (your vision of the world) meaning your opinion on how your world should be in the future and your logos (your mission in life) meaning your ultimate action oriented attitude. Your purpose is the combination on these three elements that supports your hope in […]