Your personal purpose is the reason why you wake up and work hard every day. For the same logic your brand’s purpose is the reason why your brand exists. Your brand existence is the combination of your brand’s values, vision and mission.
The purpose combines your ethos (your personal ethics) that suports your beliefs, your pathos (your vision of the world) meaning your opinion on how your world should be in the future and your logos (your mission in life) meaning your ultimate action oriented attitude.
Your purpose is the combination on these three elements that supports your hope in the future
Why is important to have a Brand purpose? Because it’s the foundation of your business. The purpose is the ultimate reason because you are in business.
As a founder, one of your key tasks is to become a leader. All leaders need a powerful purpose to engage followers. The purpose has three elements:
Values: The guiding principles of the Project and your Brand inspiration. The ethical beliefs
Vission: The emotional and inspiring future that your brand shres with your customers.
Mission: Action oriented statement declaring the ultimate purpose of the company
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